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Services

While the Dental Essentials Package provides a complete dental marketing approach, we know some dentists may have more specific needs. These are the individual services we offer. Please call us for a free consultation.

1. Community Engagement

Grow DDS believes in a locally-focused approach. Dentists should get involved in sponsoring sports team and community events. 

 

Potential patients have many dentists to choose from, and when given the choice between two dentists, people will nearly always choose the dentist they’re more familiar with. Grow DDS will research your city and let you know of the best opportunities for involvement in your community. 

4. Professional Website

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Roughly 70% of first contacts with potential patients nowadays occurs online, so your website must make a good first impression.

 

A professional, well-organized, easily navigable, and thoroughly informative website is essential. We can help with that.

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7. Postcards & Mailed Offers 

A dentist office has a significant marketing advantage over many other types of businesses: dentists can count on their audience being local. Because of this, post cards or offers mailed out to recipients within a given radius of your office are pretty much guaranteed to impact your target audience. 

 

Using our expertise in direct-mail advertising, we can provide postcards and delivery for as little as 10 cents a piece. This includes designing, printing, and USPS mailing.

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10. Reputation management

With so many patients using and writing online reviews, it’s crucial to manage your dental practice’s reputation. A bad review can turn off many potential customers. At the same time, your digital reputation creates significant opportunities: a good review can generate more business. We can help you find specific ways to encourage positive reviews from satisfied patients and to identify potential problems before they show up online.

2. Facebook Ads

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Nearly everyone in the US today connects with friends, family, and businesses via Facebook. This  makes it one of the most efficient ways to advertise online.

 

We create effective new ads; manage Facebook ad bids; target your audiences, optimize your ad campaigns and keep track of your campaigns.

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5. Content

Marketing

Content marketing is the practice of using content such as articles, FAQs, or blog posts to bring visitors to your website. When a potential patient searches for “gums bleeding,” for example, an article on your site about what causes gums to bleed will make the site more visible in a Google search. The more content (containing keywords) you have on your site, generally speaking, the more your overall ranking on Google will increase. We can recommend targeted ways to improve your site content for marketing purposes.

8. Email

Newsletters/Marketing

Newsletters are a bit like content marketing; only the blog post is delivered right to your patients’ inboxes. It’s about reaching out to them instead of hoping they come to find you.

 

Doing a monthly newsletter campaign will engage your existing patients and prevent them from looking elsewhere for their dental needs.

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11. Business Listings

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Local business listings are the equivalent to yesterday's phone books. We will make sure your dentistry is listed correctly on the most popular ones. 

 

They also play a vital role in reputation, rankings, and revenue. They have an impact on your local SEO ranking. 

3. Local SEO

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Local SEO is an essential consideration for marketing to prospective dental patients. You’ll want to rank high in the search results for phrases like “Irvine dentist” or “best Irvine orthodontist” instead of simply “dentist” or “orthodontist.” Not only will local SEO help you be found by a target audience searching for these particular phrases, it also gives you an edge in voice search, where users ask Siri or Alexa to help them find a dentist “near me.”

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6. Google

AdWords

Local SEO may get you on the first few pages, but SEO alone will not get you to the very top. For that, you have to pay for Google Adwords, a pay-per-click platform that displays your ad to users searching for particular keywords. There is no fixed cost per click, however, as the cost depends on your Quality Score (i.e., Google’s rating for the relevance of your keywords, landing page and ads). We can save you money by professionally managing your Google Adwords campaign to ensure your Quality Score increases.

9. Lead

Generation  

Lead generation campaigns reach out to users who clicked on your Google or Facebook ad but didn’t take any further action. We coax these users into returning to your site by sending them a follow-up ad, thus maximizing Return on Investment for the advertising money you spent. Lead generation can also be  used to promote new products or cosmetic procedures to current customers - as when, for example, you add Invisalign to your line-up or offer a new, safer tooth whitening procedure.

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12. Instagram

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Instagram is one of the most popular social media platforms. Because of this, having a strong presence here can significantly expand your reach, allowing you to connect with your patients through engaging photos and images.

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